London Fashion Week Invites AW15

The 2015 London Fashion Week has ended for another season. The short, jam packed period is a fantastic celebration of all that is creative within Britain, and we love that we can play our small part in contributing to the success of some of the fantastic brands exhibiting their work.

One of the stand out pieces we produced were invitations for Paul Smith. Always different in approach and style, this year the focus for Paul Smith was on a more muted palette of colours, rather than a singular focal point.  In the show a blend of subtle blacks and greys sat next to each other with bold, enhancing and perfectly suited flares of colour appearing at every turn.

The exhibition really did showcase some eye catching designs, and the invitations followed perfectly in suit. Consisting of two thick sheets of printed pink card, mounted either side of an even thicker black sheet, the style was almost minimal, with a focus on a simple and elegant design combined with perfectly chosen printing techniques. Small features, such as having the text and square foiled in black on the pink, and having this match the black in the centre, made visible on the edges, made for a lovely stylistic effect.

For Burberry the foundation of focus lay with the almost folky, bohemian connotations of the season, with some seriously beautiful colours and mixtures of designs on display. The invitations we printed used a wonderfully expressive calligraphy design to get across these qualities, which we then engraved in black ink onto a smooth card, creating a real touch of quality. We also engraved the Burberry logo in gold and applied a gold gilt edge which looked beautiful when sat within the bespoke envelopes that had a pistachio tissue lining added to the inside.

London Fashion Week really is a brilliant institution from which a great deal of inspiration can be drawn. We get the chance to produce some exceptional work during this period and it’s brilliant for us to see the whole picture come together, from the initial invitation right through to the designs on the runway.

Thursday, 26th February, 2015